Top 5 Drawing & Coloring Apps in the US: Q2 2022 Performance

In the second quarter of 2022, the drawing and coloring app market in the United States experienced varying trends across the top 5 applications. Here’s a breakdown of their performance based on weekly downloads, revenue, and active users.

Color by Number：Coloring Games from Wildlife Studios saw a notable fluctuation in its metrics. Weekly revenue peaked at around $130K in early April and later stabilized between $70K and $80K. Downloads initially dropped from approximately 96K to 50K by early May but rebounded to 81K by the end of June. Active users followed a similar trend, starting at 620K, dipping to 470K, and rising again to 540K.

Disney Coloring World by StoryToys Limited had relatively stable weekly revenue, fluctuating between $65K and $87K. Downloads showed a declining trend, starting at around 49K and ending at approximately 28K. Active users remained fairly consistent around the 90K mark, with minor fluctuations.

Adult Coloring Book - Pigment from Pixite Inc. experienced a steady increase in weekly revenue, peaking at about $89K in late April. Downloads stayed relatively stable, averaging around 10K per week. Active users saw a slight decline, starting at 52K and ending the quarter at approximately 43K.

Crayola Create and Play by Crayola reported a consistent rise in weekly revenue, peaking at nearly $50K in early June. Downloads hovered around 11K to 15K throughout the quarter. Active users maintained a steady range, ending the quarter at about 22K.

Lastly, Colorfy: Coloring Book Games from Wildlife Studios showed stable weekly revenue, averaging around $35K to $40K. Downloads remained consistent, fluctuating between 10K and 13K. Active users remained steady, ending the quarter at around 29K.

For more detailed insights and data, visit Sensor Tower.